Most business owners discount their products or services as a panic response when they’re having trouble covering expenses. That’s the same effect as dropping price. Most will succeed in closing more sales but not necessarily profitable sales. What would you rather have; lower revenues and higher profit per dollar of revenues or higher revenues and lower profit per dollar of revenue? 

This ebook is the transcript from the webinar sponsored by FedEx where your success, delivered, is their first priority.  It will help you understand the basics of pricing strategy.